Brand and UI Refresh
The current Venus brand and interface design is based on 2020 standards and requirements and an update is needed to accompany the protocol’s new vision.
The Venus brand is a globally recognized name in cryptocurrency and DeFi thanks to the project’s early success and position as a financial primitive (lending, stablecoin). However, with the departure of the supporting team and arrival of a new one comes the necessity to establish a new identity and mark a new phase in the evolution of the Venus brand. For this reason, this proposal addresses the importance of refreshing the Venus brand identity to signal to the market the new face of Venus, while maintaining the name in order to minimize the lift and resources needed to reset the optics and accomplish the goals of this initiative.
Because a UI update does not change the feature offering, brand premium is the difference between Venus and competitors. ROI estimates show XVS market cap could increase 65-145% by simply improving the UI and the team’s dedication to constantly working to improve the user experience.
|DeFi Protocol||Market Cap ($MM)||TVL ($MM)||Market Cap / TVL Ratio ($MM)|
|Compound Finance (Current*)||1,150||8,140||0.14|
|Venus (Improved Ratio)||260-380||1,830||0.14-0.21|
*Updated Jan 10, 2022
Venus needs an interface that can seamlessly adapt additional feature view components and data dashboards. This refresh will also include an update to our front-end Continuous Improvement processes to incorporate best practices, like:
- Unit testing coverage standards
- Linting standards
- Branch management standards
- Regular third-party code review
Updates are proposed include:
- Brand graphics & colors
- Interface styles & fonts
- App layout
- Data views & charts
- Landing page graphics & information
We received some landing page drafts this week. Let us know your feedback on these options: