We are proposing to restructure and renew the budget for the Venus Stars Program (Ambassador Program) for the period of July 2024 - June 2025. Venus is constantly expanding and we need to be ready for the upcoming deployments on several additional blockchains. These expansions require adjustments across all aspects of the program.
As Venus rapidly expands its reach across multiple blockchains, the demands of our global community continues to grow. To meet these evolving needs, it is imperative that our strategies and plans remain flexible and adaptable.
Strengthening our teams and allocating sufficient resources are essential steps in supporting this growth. Additionally, investing in the education and training of our Venus Stars is crucial to enable them to effectively disseminate information about Venus and provide comprehensive support to users worldwide.
- Coordination and Communication: Ambassadors play a crucial role in representing Venus and fostering community growth. However, a key challenge is ensuring effective coordination and communication among ambassadors across different regions and time zones.
- Sustaining Ambassador Enthusiasm: Another significant challenge is maintaining enthusiasm and involvement among ambassadors, especially during periods of market volatility or project development.
- Program Synchronization: Additionally, challenges related to resource allocation and communication among multiple decentralized teams need to be addressed to align efforts with the broader goals of the Venus ecosystem.
- Expansion of Social Media Reach: With the helping hand of the Vanguard Vantage Team, we will actively strive to expand our social media presence, leveraging their expertise and resources to engage our audience effectively.
- Maintaining High-Quality of Education: Maintaining the highest standards of education for ambassadors involves continuous assessment and enhancement of training programs, requiring regular updates to educational content and methods to equip ambassadors with the latest knowledge and skills to effectively represent and promote the brand.
- Development of Rewards System: Finally, we aim to develop a rewards system that recognizes and compensates community members for their engagement, achievements, and loyalty. This system could include points, badges, and leaderboards to encourage healthy competition and a sense of achievement.
Furthermore, we recognize that challenges present opportunities for growth and improvement. Through a proactive and adaptive approach, we embrace challenges as experiences that propel us toward greater resilience and success in advancing the goals of Venus and its community.
From the perspective of Venus Stars Team, composed of OG’s who have been supporting Venus since its inception, our commitment to the Venus Community is unwavering and resolute. As pioneers in this space, we recognize the pivotal role that community plays in the success and growth of Venus. Therefore, our dedication extends beyond mere participation; it embodies a steadfast devotion to nurturing and advancing the Venus ecosystem.
Through our collective expertise, experience, and passion for Venus, the Stars team pledges to continue fostering an inclusive and vibrant community where ideas are exchanged, innovations are celebrated, collaboration thrives and all this in the spirit of decentralization.
Aligned with the values of Venus Vanguard, the Venus Stars program prioritizes transparency and active community involvement.
Team Venus Stars represents a dynamic group of professionals who have joined forces to push the boundaries in the field of decentralized finance (DeFi). Composed of individuals with extensive experience from various sectors, including the financial industry, technological development, and marketing, their common goal is to bring progressive solutions and innovations to the DeFi landscape, which is characterized by constant technological advancements and rapid changes.
- Dominik: Venus Stars Program Manager
A seasoned mentor and leader who actively builds a network of passionate Venus Stars, empowering them to lead community education and grassroots growth at the local level. He immersed himself in the world of cryptocurrencies in 2011 when he made his first Bitcoin transactions. Since then, he has accumulated valuable experience from various sectors of the crypto industry. A few years later he decided to fully dedicate himself to DeFi. His expert guidance is crucial for spreading knowledge and adoption of the Venus Protocol worldwide. His strategic vision and experience, which he now shares with the team of ambassadors, are essential for supporting the global expansion and successful functioning of the Venus Stars Program.
Key areas: Program Oversight, Planning Supervision, Training and Development, Budget Management, Performance Evaluation, Program Coordination, Resource Allocation, Communication Facilitation, Recruiting Ambassadors, Issue Resolution, Collaboration with the Vanguard Vantage team.
- Serhan: Venus Stars Community Manager
He completed his master’s degree in two separate branches: Business Administration and Advertising. In the Advertising Company of which he was the founding partner, he served as the Turkey Representative of world-famous companies (Coca Cola, Philip Morris, P&G etc.) and successfully managed his team of 600 people until the Pandemic period. He was introduced to Blockchain in 2018 and stepped into the DeFi industry with Venus Launch in 2020. He is one of Venus’ early investors and Community Moderators. He used his experience in the field of advertising within Venus and organized numerous Offline events and gave interviews for dozens of News channels, TV and magazines. He is a Venus supporter who is trusted and respected by the Turkish community and the Global community.
Cultivates a dynamic and inclusive community, managing online interactions, addressing user inquiries, and collaborating on initiatives for global engagement. By moderating discussions and creating educational content, he ensures that members are both informed and engaged. It is vital to ensure all Venus communities are welcoming, informed, and actively participating in the protocol’s growth. Through consistent communication and support, he fosters a sense of belonging and collaboration among community members, and also motivates them to get involved in protocol governance and vote on proposed changes.
Key areas: Community Operations Management, Exploration of Community Expansion, Community Feedback Collection, Online/Offline Event Participation, Educational Content Creation Support, Active Community Engagement, Forum Management, Key Opinion Leader (KOL) Support, Collaboration with Venus Stars Program Manager.
- Thomas: Educational and Technical Content Lead
Graphic designer responsible for creating and overseeing the development of educational and technical materials that enhance users’ understanding and engagement with Venus. This role involves designing comprehensive tutorials, guides, and documentation to explain complex DeFi concepts in an accessible manner. He collaborates closely with developers, marketing teams, and community managers to ensure content accuracy and relevance, while also staying updated with the latest industry trends and advancements to continuously improve educational materials.
Key areas: Content Development, Graphic Design, Industry Research, User Engagement, Quality Assurance, Creation of Educational materials, Collaboration with Events Planner Lead.
- Devita: Events and Activities Lead
Organize and manage all educational activities and ensure event participation to promote Venus. This role involves planning, coordinating, and executing workshops, webinars, conferences, and other events that enhance community engagement and knowledge about DeFi and Venus. Works closely with Program Manager and Content Lead to develop educational content and ensure effective representation at industry events, fostering strong relationships with stakeholders and continuously seeking opportunities to elevate Venus’s visibility and impact.
Key areas: Event Planning and Coordination, Partner Engagement, Collaboration with Content Lead, Content Development, Logistics and Execution, Market and Industry Research, Performance Metrics and Reporting.
Supported by Venus Vanguard, the Venus Stars Team broadens its mission to accelerate DeFi adoption, extending beyond the Venus Protocol to encompass all supported blockchains. Embracing a tri-fold approach focused on education, information, and guidance, Venus Stars is dedicated to:
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Education: Offering workshops, tutorials, and comprehensive resources to build a strong DeFi foundation.
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Information: Sharing the latest Venus Protocol developments, AMA sessions, insights, and analyses within the broader DeFi market.
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Guidance: Encouraging community engagement, and providing personalized support to facilitate informed decision-making.
5.1. Updates in Structure
The Venus Stars program introduces an optimized structure to enhance participation and provide clear growth paths within the community. Venus Stars, as champions of the Venus Protocol, embody principles of knowledge, community, and support. Their responsibilities include:
- Engaging and expanding the community through educational initiatives.
- Hosting and assisting events and meetups to strengthen community bonds.
- Representing Venus Protocol as ambassadors across global platforms, events and forums.
Venus Stars are classified into two ranks, reflecting their experience, dedication, contributions, XVS Holdings, Governance participation and impact within the community:
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Ambassador: Experienced Venus users recognized for their outstanding dedication and significant contributions to community growth.
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Moderator: Entry-level participants demonstrating a strong commitment to DeFi education and community building.
5.2. Venus Stars Program Structure
Venus Stars Program Manager (PM)
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Responsibilities:
- Lead and oversee the Venus Stars Ambassador Program and all activities worldwide to ensure alignment with program goals and standards.
- Mentor Venus Stars, providing them with the support and resources they need to succeed in their roles.
- Oversee the planning and execution of ambassador initiatives and events.
- Conduct training sessions and provide continuous development opportunities for ambassadors.
- Monitor and manage the budget allocated for ambassador activities and related expenses.
- Assess the performance of ambassadors and provide feedback to drive improvements.
- Coordinate with various stakeholders to ensure smooth operation and integration of the ambassador program.
- Ensure the appropriate allocation of resources and tools needed for ambassadors to succeed.
- Supports effective communication between ambassadors and the Vanguard Vantage team.
- Identifying, interviewing Ambassador candidates, and onboarding the selected ones who are passionate about representing and promoting the brand within their respective communities.
- Address and resolve any issues or challenges faced by ambassadors in their roles.
- Collaborate with Marketing and Community Manager to align educational content with community activities and initiatives.
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Skills and experience:
- Background in education, community building, and program management within the DeFi or blockchain sectors.
- Strong leadership and mentorship skills, with the ability to inspire and guide community ambassadors.
- Passionate about DeFi education and committed to fostering an informed and active community.
- Creative and strategic thinker with the ability to develop and execute educational programs that engage and inform diverse audiences.
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Requirements:
- English Proficiency: Fluent in both speaking and writing.
- Exclusivity: Dedication within the crypto space solely to Venus.
- Social Media Profile: Display Venus badges and the Venus Star designation.
- XVS Staking: Minimum of 1000 XVS.
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Supervision: Venus Vanguard Team.
Venus Stars Community Manager (CM)
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Responsibilities:
- Foster an inclusive, engaging, and active global community for the Venus Protocol, ensuring a welcoming environment that supports interaction and growth.
- Oversee and engage with all Venus online communities and third-party projects on a global scale, including platforms like Telegram, Discord, Twitter, Reddit to broaden the protocol’s brand, reach and impact.
- Build and maintain strong relationships with Venus community members, encouraging positive interactions and promoting the organization’s values and goals.
- Moderate discussions across various channels, promptly responding to inquiries and efficiently resolving conflicts to uphold a respectful and inclusive environment.
- Collaborate with the Venus Stars Program Manager to strategize and implement initiatives aimed at community growth and diversification. This includes coordinating campaigns and events that align with the Venus Vanguard’s objectives.
- Utilize analytics and data analysis tools to evaluate the effectiveness of community engagement strategies, making data-driven adjustments as necessary.
- Oversees the safety of Venus users by monitoring communication channels and responding to potential threats. Regularly educates users on DeFi security, providing tips and guides on how to protect their assets and personal information.
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Skills and experience:
- Proven experience in managing online communities, with a strong preference for those with a background in the crypto or DeFi spaces, showcasing an ability to engage with diverse and global audiences.
- Excellent communication skills and the ability to foster positive interactions and community growth.
- Familiarity with data analysis tools for evaluating community engagement and campaign effectiveness.
- Creative thinking for community engagement strategies and a strong dedication to promoting the values and goals of Venus Protocol.
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Requirements:
- English Proficiency: Fluent in both speaking and writing.
- Exclusivity: Dedication within the crypto space solely to Venus.
- Social Media Profile: Display Venus badges and the Venus Star designation.
- XVS Staking: Minimum of 1000 XVS.
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Supervision: Venus Vanguard Team.
Educational and Technical Content Lead
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Objective: Spearhead the creation and dissemination of educational content and resources.
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Responsibilities:
- Create and update tutorials, guides, and other educational materials in collaboration with Venus Vanguard’s marketing team.
- Organize educational initiatives and workshops to enhance DeFi knowledge within the community.
- Ensure content remains accessible and relevant across regions and languages.
- Mentor and guide Ambassadors and Moderators in achieving their objectives.
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Requirements:
- English Proficiency: Fluent in both speaking and writing.
- Exclusivity: Dedication within the crypto space solely to Venus.
- Social Media Profile: Display Venus badges and the Venus Star designation.
- XVS Staking: Minimum of 500 XVS.
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Supervision: Venus Vanguard’s Marketing Team. Reports to Program Manager.
Events and Activities Lead
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Objective: Oversee the planning and execution of community events and meetups.
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Responsibilities:
- Organize virtual and in-person events to engage the community and amplify awareness of Venus Protocol.
- Identify trends and opportunities, and engage Venus partners.
- Coordinate with local Ambassadors to manage event logistics and content.
- Track and report event impact to inform future planning.
- Mentor and guide Ambassadors and Moderators in achieving their objectives.
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Requirements:
- English Proficiency: Fluent in both speaking and writing.
- Exclusivity: Dedication within the crypto space solely to Venus.
- Social Media Profile: Display Venus badges and the Venus Star designation.
- XVS Staking: Minimum of 500 XVS.
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Supervision: Venus Vanguard Team. Reports to Program Manager.
Ambassadors (Events, Educational Content, and Technical Support)
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Objective: Facilitate language-specific support and activities across all regions.
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Responsibilities:
- Participates in Local and Online Events and Sessions.
- Assist Events Planner Lead in organizing language-specific events and sessions.
- Provide support to Educational and Technical Content Lead in creating educational and technical content.
- Mentor and guide Moderators in achieving their objectives.
- Tailor and translate content and educational resources for local communities.
- Offer support to new community members, addressing their questions and directing them to appropriate resources.
- Engage with the community on social platforms and forums to cultivate a welcoming environment.
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Requirements:
- English Proficiency: High level of fluency in both speaking and writing.
- Exclusivity: Dedication within the crypto space solely to Venus.
- Social Media profile with Venus badges and Venus Star description.
- XVS Staking: Minimum of 200 XVS.
Moderators (Community members aspiring to become Ambassadors)
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Objective: Provide foundational community support in various languages.
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Responsibilities:
- Participates in Local and Online Events and Sessions.
- Offer support to new community members, addressing their questions and directing them to appropriate resources.
- Engage with the community on social platforms and forums to cultivate a welcoming environment.
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Requirements:
- English Proficiency: Medium level of fluency in both speaking and writing.
- Social Media Profile: Display Venus badges and the Venus Star designation.
- XVS Staking: Minimum of 50 XVS.
5.3. Renewed Economic Model and Support
Acknowledging the crucial role of Venus Stars, the program introduces a sustainable and transparent economic model that features:
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Stipend System: Venus Stars receive a monthly stipend in $XVS for their regular contributions to the program and community. The stipend amount is based on their role and assumes they fulfill all their objectives and responsibilities.
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Support for Local and Global Events: Allocation of funds to enhance the impact of community events, both locally and globally, fostering both real-world and virtual connections.
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Training and Development: Implementation of a comprehensive training program for all new Venus Stars to ensure they are fully equipped to support and educate the community.
5.4. Venus Stars Global and Local Positions
| Rank | Role | Staff | Location |
|---|---|---|---|
| Brand Ambassador | Social Media Influencer | 1 | Global |
| Ambassador | Tech Support | 1 | Global |
| Ambassador | English Community | 1 | Global |
| Ambassador | Arabic Community | 1 | Local |
| Ambassador | Chinese Community | 1 | Local |
| Ambassador | French Community | 1 | Local |
| Ambassador | Hindi Community | 1 | Local |
| Ambassador | Portuguese Community | 1 | Local |
| Ambassador | Russian Community | 1 | Local |
| Ambassador | Spanish Community | 3 | Local |
| Mexico, Colombia, Argentina | |||
| Ambassador | Polish Community | 1 | Local |
| Ambassador | Turkish Community | 2 | Local |
| Ambassador | Vietnamese Community | 1 | Local |
| Moderator | Arabic Community | 1 | Local |
| Moderator | Chinese Community | 1 | Local |
| Moderator | Deutsch Community | 1 | Local |
| Moderator | French Community | 1 | Local |
| Moderator | Hindi Community | 1 | Local |
| Moderator | Italian Community | 1 | Local |
| Moderator | Japanese Community | 1 | Local |
| Moderator | Korean Community | 1 | Local |
| Moderator | Portuguese Community | 1 | Local |
| Moderator | Russian Community | 1 | Local |
| Moderator | Spanish Community | 1 | Local |
| Moderator | Thai Community | 1 | Local |
| Moderator | Vietnamese Community | 1 | Local |
| Moderator | Indonesian Community | 1 | Local |
The proposed annual budget for the Venus Stars Program outlines a comprehensive financial plan aimed at supporting the development, operations, marketing, and growth initiatives of Venus in the next year. With a focus on sustainability, innovation, and scalability, this budget aims to efficiently allocate resources to achieve our strategic objectives while maintaining financial stability and transparency.
6.1. Budget allocation
Uniforms (Shirts + Baseball Cap):
- Description: This allocation covers the cost of providing ambassadors with branded uniforms, including polo shirts and baseball caps.
- Purpose: Branded uniforms help ambassadors and moderators represent the program professionally and consistently during events, meetings, and other promotional activities.
Stipends:
- Description: This budget item includes stipends or allowances provided to ambassadors for their participation and efforts in promoting the program, as well as expenses incurred by the program’s core team responsible for managing and overseeing ambassador activities.
- Purpose: Stipends incentivize ambassadors to actively engage with the program, contribute their time and expertise, and remain committed to its success. Additionally, this item covers team-related costs, including salaries, training tools, and resources necessary for effective program management, coordination, and support.
IRL Events:
- Description: IRL (In Real Life) events refer to physical gatherings, such as meetups, conferences, or workshops in which the ambassadors participate or they are organized by the Venus Stars program.
- Purpose: Funds allocated for IRL events cover venue rental, catering, stage time, logistics, and other associated expenses to facilitate face-to-face interactions, networking opportunities, and community building.
Events Marketing/Travel/Administration:
- Description: This category encompasses expenses related to marketing efforts for events, travel costs for ambassadors attending events, and administrative expenses associated with event planning and coordination.
- Purpose: Funds are used to promote events, cover travel expenses for ambassadors representing the program at various locations, and manage administrative tasks essential for event organization and execution.
Gifts (Swag & Promotional Items):
- Description: Budget allocated for providing gifts, merchandise, or promotional items to attendees at events and participants in our online activities such as AMAs, Interviews, etc…
- Purpose: Gifts and promotional items are designed to serve as attractive incentives aimed at attracting new members to the community and keeping existing enthusiasts engaged in the program.
These budget allocations ensure that the Venus Stars Program has the necessary resources to support its ambassadors, organize impactful events, and effectively promote the program’s objectives and initiatives.
6.2. Summary
Below are the total costs set for the upcoming period of July 2024 - June 2025.
| Budget allocation | Month | Period |
|---|---|---|
| Uniforms (Shirt+Baseball Cap) | 250 | 3,000 |
| Stipends | 23,000 | 276,000 |
| IRL Events | 6,000 | 72,000 |
| Events Marketing & Travel - Accommodations | 1500 | 18,000 |
| Gifts (Swag & Promotional items) | 2,000 | 24,000 |
| Total | = | $393,000 |
Since its launch in August 2022, the Venus Stars Program has been involved in many significant milestones of Venus, achieving very good results in specific areas, and always striving to achieve all set goals. We will now explore some of these areas.
7.1. Previous Activities
A detailed recount of what Venus Stars have already brought to the Venus community over the past 2 years:
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More than 200 AMA’s with hundreds of ecosystem partners
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More than 70 educational Youtube videos
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More than 1000 A4 pages of translations
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More than 2000 supportive Venus posts & comments on Socials
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More than 200 educational Workshops
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More than 50 educational Threads on different topics
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More than 70 educational Kahoot Quiz games
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More than 100 In real life events and conferences
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Active users support in over a dozen languages
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Creation of several community tools (BeSaFu, Revoke, VAI PSM UI, Alert & AntiSpam Bots)
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Creation and daily management of Stars Website with Calendar of Events, Blog and Newsletter
7.2. Historical data
Here are some key data, the development of which our Stars directly participated with their enthusiasm and activity.
7.2.1. User Interactions
7.2.2. New users
7.2.3. XVS token holders
7.2.4. XVS staked in the Vault
7.2.5. Prime users
7.2.6. Venus Stars X account analytics (for the last year)
7.2.7. Venus Protocol X account analytics (for the last year)
7.2.8. Venus Protocol Youtube account analytics (since the start of streaming)
7.2.9. Venus Protocol Telegram account analytics
7.2.9.1 Venus Protocol DeBank account (build from scratch)
7.2.9.2 Venus Protocol Discord account analytics
7.3. Ambassadors in action
Over the past year, ambassadors participated in dozens of IRL events, online activities, and workshops, focusing primarily on building mutual relationships in the DeFi space. They also dedicated their efforts to educating participants and maximizing global visibility for Venus.
7.3.1. The main weapons of our ambassadors
- Knowledge
- Orientation in DeFi
- The joy of educating people around the World
- A sense of humor
- Our new Flyers
7.3.2. Some of the events we were present at in the last months
- EDCON (Community Ethereum Development Conference) 2024
- Binance TR Super Meet Up
- GateTR Cryptocurrency Tour
- Blockchain Expo World
- Restake n Bowl (Hosted by Venus, RedStone, and EtherFi)
- and much more in our Venus Stars Lounge
7.3.3. What we are currently working on
- A complete series of new Venus video manuals in several languages
- Increasing our scope by onboarding new colleagues for several regions and languages where we lack representation (For example: France, Colombia, Argentina, Thailand, India, Brazil, Germany and others
- Public monthly calendar of activities in cooperation with the Vanguard Team so that everyone has access to the necessary information
- Increasing the quality and reach of our activities and produced content, for example workshops, streams, etc.
- We focus more on the organization of our own events and also the possibility of presentations at Universities
- Production of regular weekly governance reports and educational materials
- Building relationships with the project teams who operate on the blockchains we are expanding into
- We test most new features on Venus before they go to the mainnet
The revitalized Venus Stars program, as part of the Vanguard Vantage initiative, represents our unwavering dedication to educating, informing, and guiding the global community through the transformative potential of DeFi. Together, we are not just navigating the current landscape but also shaping the future of finance, ensuring Venus Protocol remains a leader at the forefront of this evolution.
*Those interested can apply on our community website: venusstars.io
(open positions will be updated in following days)
