MarketAcross (the community selected PR partner of Venus Protocol), is currently up for renewal of their 3 month contract which ended on March 31st, 2022. Over the course of the engagement with MarketAcross, Venus Protocol has gotten extensive coverage in some of the leading publications in the Web3 space, and has garnered attention from the world’s leading cryptocurrency communities and personas. Some of the sample coverage, as well as an extensive report including metrics & analytics, is included in the references below.
- Report of all coverage provided by MarketAcross throughout the initial engagement with Venus Protocol: coveragebook.com
- Some sample key pieces of coverage:
The data points below summarize the impact achieved throughout Venus Protocol’s 3 month engagement with MarketAcross:
- 57 Total Pieces of Coverage Total number of online, offline and social clips
- 1.67 Billion Audience Combined total of publication-wide audience figures for all outlets featuring coverage
- 4.66 Million Estimated Views Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
- 1.26 K Engagements Combined total of likes, comments and shares on social media platforms
In order to continue growing Venus Protocol’s market presence and share of voice, it is important to have the support of a well-connected and well-resourced partner that will enable the proliferation of Venus Protocol’s news & updates in the appropriate media outlets and communities. MarketAcross is one of the world’s leading blockchain PR firms and has worked with some of the biggest companies in the space including Binance, eToro, Crypto.com, Consensys, and more. Continuing the Venus Protocol <> MarketAcross relationship will reinforce the ongoing efforts to grow Venus Protocol’s market share, utilization, and active user count.
The current rate of MarketAcross’ services is € 20,000 per month. Renewing the contract for 3 months will result in a total marketing expenditure of € 60,000. In addition to this, Venus Protocol will require a € 10,000 total budget (across 3 months) for graphic & video design services to support the ongoing efforts on the marketing & community front.
The total budget request for this VIP is € 70,000.
For - I agree that Venus Protocol should renew the partnership with MarketAcross
Against - I do not think that Venus Protocol should renew the partnership with MarketAcross
Abstain - I am indifferent to whether that Venus Protocol should renew the partnership with MarketAcross