Move BUSD $650,000 from Venus Treasury to Venus Team Marketing & Business Development fund wallet.
External Marketing firm Proposal
MarketAcross.com is a leading service/solution provider and they’ve done marketing for 300+ blockchain products and services for brands such as Binance, Polkadot, Huobi, TRON, Polygon(Matic), Tezos, Crypto.com, eToro, Consensys, Bybit, Cardano, NEO, Qtum, and many more. We think retaining their services for the next 12 months would be quite beneficial to the Venus community. Here’s what they offer:
Monthly Deliverables by MarketAcross:
Public Relations & Content Marketing with Influencer Outreach
●YouTube influencers are huge in the crypto market. Gathering the highest quality influencers and creating partnerships should be included in Venus marketing strategy.
● Messaging Brief, On-going Adjustments & strategy
Public Relations & Content Marketing
● At least 12 unique articles and media coverage per month
● 4 Promotions on any the following platforms:
Reddit/ Telegram AMAs/ Podcasts/ YouTube/ Quora.
Yearly Budget: $300,000 USD
Venus Community Engagement Budget
Community engagement is crucial for the success of Venus, investors like to be engaged.
Venus Angel’s program, bounty programs, airdrops, educational videos and animated user guides can really boost the community engagement, reduce fraudulent activities directed at our users and allow Venus to make meaningful connections and extend our user base exponentially.
Graphic Design and Advertisement
Advertising is an extremely important part of maintaining a successful protocol. With the right advertising methods, we can keep existing Venus users coming back and increase our new users base. We need strong graphic design to draw the average DeFi user in and make them want to use our platform. Here are 3 reasons why having strong graphic design will strengthen the effectiveness of Venus advertising methods.
1. Brand Recognition
We can’t let Venus just blend in with other competitors out there! We need to stand out in the market. With creative and appealing graphic design, Venus can do just that, while also building our brand image. Graphic design encompasses Venus as a whole and shows our target audience the high levels of professionalism and expertise that we entail.
Another reason why graphic design is essential to great advertising is how it communicates our message to potential users. Eye-catching graphics can bring our ideas to life and effectively display what we want our audience to know about Venus and what we are, what we offer.
3. Boost Business
Graphic design is a great return on investment. Quality designs display a clear message and inspire audiences to use Venus as their go-to platform for lending and borrowing services, thus increasing protocol usage and profits. It is a proven fact that killer graphic designs boost use and profits!
Note: The Venus Community engagement budget expenses will be publicly shared in weekly community updates. Any unused part of the budget (if any) will be returned to the Community Treasury after 12 months of the approval of this proposal.
Yearly Budget: $350,000 USD