Adjust the current emission model to more efficient and sustainable model

I propose adjusting the current emission model to a more efficient structure, based on the revenue generated for each XVS spent.

For example, on Ethereum mainnet — where Venus has been deployed for over a year — we are currently spending 1,310 XVS per day to incentivize the markets, equivalent to approximately $7.3K daily or $51K weekly. However, the DAO only earns around $1211K per week from the Ethereum market. This clearly demonstrates that the current model results in significantly higher spending than revenue generation.

Another example is our Arbitrum One market, where the DAO spends 41 XVS per day, yet only earns about $378 per week.

Recommended Adjustments

Chain Market name Daily emission AVG daily earning Recommended Emission
ARB 1 USDT_CORE $22 $30 Unchanged
ARB 1 USDC_CORE $22 $20 Unchanged
ARB 1 ETH_CORE $11 $4 0 XVS
ARB 1 BTC_CORE $29 $0 0 XVS
ARB 1 ARB_CORE $11 $0 0 XVS
ARB 1 ETH_LST $130 $15 3 XVS
Mainnet BTC_CORE $704 $0 0 XVS
Mainnet USDC_CORE $693 $40 8 XVS
Mainnet USDT_CORE $693 $40 8 XVS
Mainnet ETH_CORE $225 $3 0 XVS
Mainnet ETH_LST $3,850 $90 18 XVS
Zksync USDC.E_CORE $83 $20 4 XVS
Zksync USDT_CORE $41 $15 3 XVS
Zksync ETH_CORE $55 $5 1 XVS
Zksync ZK_CORE $80 $1 0 XVS
Zksync BTC_CORE $55 $0 0 XVS

As for Unichain, I recommend leaving the current incentives unchanged for now. The TVL on the chain has just started to see significant inflows, and it will require more time and data before making any informed adjustments.

I welcome the DAO to join the discussion and give its feedback on the proposal.

Source: https://dune.com/xvslove_team/venus-protocol-dashboard

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A necessary suggestion to protect and maybe to increase the value of XVS.

If more usage areas were created for XVS, the price would probably go up despite the emissions. There is currently no usage area for small investors other than the Prime feature that exists for whales.

1 Like

This suggestion is good. Hopefully it will help increase the price of XVS and help increase the TVL of Venus on each chain.

I would cut emissions allmost entirely but keep stablecoin emissions (maybe reducing it a bit)

If we want to go omnichain I think we need to keep stablecoin volumes

If we don’t want to go omnichain let’s cut everything :slight_smile:

I urge the team to try and implement this emision system. The XVS holders, our governance token are getting bleeded out by the emissions.
Thank you @Omar.bnb

TBH I have to agree with that one,

If we will summarize that it’s about 6800$ per day, for a month it’s about 200k$ of additional XVS that gets into the market.

On the other hand I understand that it was to convince people and still some of the TVL from other protocols.
The thing is if we have done that? Probably not much.
Maybe it would worth with marketing campaigns that fuel the interest, else it’s really hard to convince people to change their mind as they don’t know/don’t trust so much.

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We should not be paying so much money for something that does not work. It is almost the same amount that we pay for the Labs team. Who initiated this? What was the original goal? When did we find out that it wasn’t working?

Instead, we should calculate the LTV (Lifetime Value) for each segment of Venus users and categorize them into different groups — Whales, Small but Profitable, and Non-Profitable.

If we find that 20 whales generate 80% of the revenue, we can focus solely on that group. With $7k per day, you can do a lot — even buy them a ticket and hotel, fly them to a special event, or organize a competition with high stakes. Or even donate to the Trump campaign or similar lobbies.

If small users are also profitable, it becomes even easier. People are willing to fight to win $100 a month. Look at Thena and its success with Zealy campaigns. Yet, we are giving away $200k a month for unclear benefits. Or lock at least XYZ XVS in a vault for 30 days and get $XYZ bonus. Or make a tattoo on a visible part of body with XVS logo and get $10000 in XVS tokens. It will get into news 100% and it is better than press release that no one reads- “buy ETH prime and instead of 1% get 1.01%”

Once we know our users’ LTV, we can simply buy ads — and if CAC < LTV, it will be profitable and drive growth. Anything will be more profitable than feeding these ETH_LST exploiters. I’m sure there are just 3–5 people exploiting that loophole, and no new users are being attracted.

With a $200k monthly budget, we could easily buy a lot of traffic. But we must first have clear KPIs and goals. After setting the KPIs and goals, we can hire someone to manage traffic acquisition and offer them a large bonus if they achieve the targets. The budget is large enough to attract experienced professionals.

Do we have a Data Analyst in our team? Decisions must be data driven, if Brad is the product manager we must have a dashboard with basic product metrics like CAC and LTV for different segments and traffic channels. If he is not a product manager, we must hire one.

Planned Developments for H1-2025 “Venus V5: Define and announce the Venus V5 proposal” are too generic and slow. And what will be a H2 goal? Start implementing things from V5?

Argument that we have a great product, but Aave was first is not a real argument. We wouldn’t survive without help of Binance. And without BSC no one cares about Venus.

We should copy marketing strategies of non DeFi companies like Nexo, where decisions are data driven and the end goal is profit. They buy ads everywhere and it works for them. Why don’t we do this and instead incentivize a very small subset of whales, without attracting new traffic?

Let’s propose stopping these $200k/month emissions and instead initiate $200k/month marketing campaign. Even if it is not profitable in the first run, at least we will have all the metrics set up and a clear view of the situation.

Some links with traffic metrics
https://www.similarweb.com/website/aave.com/#traffic
https://www.similarweb.com/website/nexo.com/#traffic

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I mostly agree with the intent of Omar’s proposal but I think we really need to factor in the short-term vs. long-term tradeoff. The basic idea here is that “high current revenue justifies cutting rewards” but, DeFi is super cyclical and insanely competitive.

Today’s revenue is mostly the result of past incentives or liquidations where future revenue depends on keeping demand strong. If we just chase short-term fee numbers, we could easily hurt long-term growth. As Omar’s analysis put it: ''Reducing token inflation and boosting XVS price” sounds great but only if it actually helps grow the ecosystem sustainably. If we just focus on what’s happening today (BNB Exploiter liquidation revenues), we might miss what’s needed to continue building and growing tomorrow.

Efficiency Measurement: I’m also not totally clear how “revenue efficiency” would be measured here. If it means fees earned per XVS distributed, that ratio is going to swing a lot. We might see high revenue this month, then cut emissions but when yields drop, efficiency falls again, possibly causing more cuts or reversals. That yo-yo effect could confuse users and mess with the stability of the platform. Usually, people look at metrics like revenue per TVL or overall APR but here, revenue is itself driven by incentives so, aligning emissions directly to revenue is risky.

Revenue Attribution and Lag: A lot of the Venus revenues come from borrowing activity, which itself depends on how strong the supply incentives are. Today’s revenue is already baked-in from emissions decisions made months ago. Based on this, If we slash emissions now, the real impact I would anticipate is even lower revenues. This might not show up until the next quarter. That lag (Delay) is super important but easy to overlook if you’re only looking at current data and revenues from of few big liquidations.

Risk of Over-Cutting XVS emissions: The other danger is being too aggressive. If every small revenue dip leads to a big XVS emissions cut, we get an unstable environment where users never know what to expect. Best practice for dynamic incentives (look at Aave, for example) is usually gradual, quarterly adjustments, not real-time overreactions. DeFi incentives move fast, but users and other dApps built on top of Venus still need some predictability.

At the end of the day, sure, cutting XVS emissions based on “revenue efficiency” might give the token price a little lift by lowering inflation but the downside risk to Venus growth and user base is real. Liquidity mining is the lifeblood of any lending platform. Slash it too much or too quickly and TVL shrinks, users leave and ironically, revenue drops. The exact opposite of what this is supposed to fix.

We have to balance the short-term wins against building a durable, valuable network. Honestly, most big DeFi protocols (Aave, Compound, etc.) only pulled back emissions once they had strong, sticky liquidity and multiple revenue streams already secured which is where Venus is lacking. Venus should absolutely think about evolving the model but it needs to be done carefully, flexibly and ideally, alongside building up other incentives and transparent revenue-sharing across the different sections of our Tokenomics with new sources of revenues.

If the community leans too hard into chasing short-term numbers, we might just end up damaging the long-term ecosystem we’re all supposedly trying to grow.

But hey, just my 2 cents… Looking forward to the community’s replies.

2 Likes

Just some cases on proper marketing. Everything is doable with a proper goal and targets

Case. Advertising a major crypto exchange in Telegram Ads (translated from Russian)

Final result:
Budget : website €3478.37, app €891.29
Number of ad impressions: 811,637
Number of clicks: 7,450
CTR: 1.5%
CPM: 4.62
CPC: €0.56
Registrations: 306
Registration price: €11.36

For $3k we can get 300 real users per day, but instead we hire Corina. The worst case - we gain more users and they are not instantly profitable. But we get all the transparency, publicity and proper reporting. For $200k we can try a dozen of marketing agencies with different strategies, then choose the best one. There is no smart contract risk involved and feedback is instant. The only risk is an initial budget.

2 Likes

And another case that I’ve found in 5 minutes. This site gets more free traffic from search alone than Venus from all sources

https://www.similarweb.com/website/bitvavo.com/#traffic-sources 19% search

It is OK to fail and try more options that may work, instead of doing nothing or only one thing

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Hi Danny, happy to see you here.

In my opinion, what worked during the 2020–2021 DeFi craze no longer applies to today’s market. We’ve been running emissions for over a year now, and simply spending 40 times more than we earn is not sustainable.

Regarding Efficiency Measurements, I based my calculations on the weekly average earnings over the past four months. For the price of XVS, I used today’s value, which is significantly lower than the four-month average. If I had used the actual average price, the results would have looked even worse for us.

On the topic of revenue attribution and lag, I would argue that the overall revenue generated from these markets has been quite disappointing for the DAO. We’ve spent millions on incentives while earning very little in return. Frankly, we would have been better off selling these emissions directly on the market. These pools have shown no meaningful growth for over a year now—TVL on mainnet is down, and the same applies to ARB and ZK.

AAVE, for instance, never spent 40 times more than what they earned in incentives. Most of their incentive programs are also subsidized by partners. While I understand that Venus may not yet be in a position to negotiate such grants, it still doesn’t justify spending $7,300 to earn $170. That approach is simply not viable.

AAVE typically takes just a few months to develop and mature a market on a new chain—they don’t run year-long incentive programs. The reality is that these markets have largely rejected our current strategy. I’m not advocating for giving up entirely, but I do strongly encourage the DAO to step back, re-strategize, and return with a more efficient plan that can actually win users from competitors.

It’s clear to me—and to many others—that the current model is not working. It’s costing the dao an enormous amount of money that could be better spent elsewhere.

With all the deploys, you guys shoved under the bus the xvs holders. XVS emissions should be only for xvs assets, vaults and core. For the rest, reward in stables or its own token. If we want xvs to be great again, we need to reduce/stop emisions and mitigate the emitted xvs with treasury buybacks.
We know the intention was good, but acknowledge errors and correct them is way better.

Don’t get me wrong, I’m not opposing to a reduction nor am I the one that has proposed any of the emissions on the deployed networks. The only XVS emissions proposal I ever published was for the Unichain deployment and that’s why I also proposed a different model, so that we do not just waste so many XVS and instead I based my recommendations on rewards slightly increasing as TVL is increasing and not a fixed model…

Also, I am not against reducing XVS emissions. What I have recommended is that it’s done progressively and once more revenues are secured to offset the possible loss of revenues due to TVL moving away and chasing better Yields elsewhere.

One of the reasons behind XVS Emissions on each networks was also to enable enough XVS liquidity on each chains DEX’s so that we could also deploy XVS Markets on each Core Pools but, team never got to it due to the constant ‘Maintenance’ work needed to be done on other more important deployments or all of the additional new networks Venus was deployed on…

As I said earlier: Venus should absolutely think about evolving the model but it needs to be done carefully, flexibly and ideally, alongside building up other incentives and transparent revenue-sharing across the different sections of our Tokenomics with new sources of revenues.

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Omar pointed out an important aspect: the ratio of XVS issuance to protocol earnings on various Chains. If you look at this in the moment and convert it to USD, the values look impractical. On the other hand, I agree with Danny. We can’t ignore the fact that the main driver for Defi enthusiasts will always be reward strategies, we have seen this with the launch of Lunchpads, Lunchpools, and special programs like Ignite by ZK.
Yes, we can cut back on extra rewards and it will make the market less attractive to some holders. That being said, we have a phase out planned. I support the idea that the market picture should be predictable so that users contribute to the overall TVL of the protocol.
Also, we have analytics partners who could calculate the different consequences of certain decisions, why don’t we ask them to model the consequences for the protocol when choosing different strategies with additional rewards?